Zaprik
An identity for sales and marketing under your direction
Zaprik runs sales and marketing operations through a manager agent and specialised departments, with the owner supplying the knowledge and approving the commitments. We made its brand.
Client
Zootric
Services Used
Brand Identity, Logo Design, Brand Guidelines, Print Design, Digital Assets
Year
2026
Disciplines
Everything in this category promises autopilot. The product deliberately does not: the owner stays the operator, AI representatives disclose that they are AI, and the voice distinguishes an intention from a proposal from a completed action. The identity had to look capable without looking automated.
What We Built
The mark
Two facing slabs with a narrow channel opening at the centre: direction passing through, not a machine running alone.
Colour and type
Near-black ink and cool slate on warm bone, with one decisive blue used once.
Voice
Plain sentences that name the action and state its real status, and never promise autopilot or guaranteed returns.
Applications
Stationery, business cards, social, merchandise, conference artwork and a responsive interface study.
The identity is delivered. Phase one is private use inside Zootric; a public subscription product would be phase two, and prices and launch readiness are not confirmed.
Let's Work Together