Client
YouLeap
Services Used
Brand Identity, Logo Design, Brand Guidelines, Brand Applications
Year
2026
Disciplines
Most study-abroad consultancies sell a destination. YouLeap starts from the career instead, and needed a brand that says so, one that feels like the senior student you wish you'd had, not another list of countries.
What We Built
Logo and mark
A Y whose right stroke leaps into an arrow, with a wordmark and a set of lockups for every surface.
Colour and type
Indigo Leap, midnight, coral and solar yellow with the leap gradient; Bricolage Grotesque and Geist.
Graphic language
The arrow as a system, career-path diagrams and an icon set that points the way.
Brand book
A 34-page guideline book covering voice, logo, colour, type, graphics and applications.
YouLeap launched with a complete, documented identity and a guideline book its own team and every partner can work from.
Let's Work Together