Vemro
An identity for a cable, and what travels down it
Vemro is a desktop product for indie iOS developers: connect a cabled iPhone and view its screen, compose the frame, record or broadcast it, and finish a deliverable. We made its brand.
Client
Zootric
Services Used
Brand Identity, Logo Design, Brand Guidelines, Print Design, Digital Assets
Year
2026
Disciplines
Developer tools look like developer tools. The product's real idea is continuity - one composition shared by the preview, the recording and the broadcast - and an identity had to carry that without resorting to the usual screens, terminals and gradients.
What We Built
The branching mark
One stem opening into three lobes: a single source becoming several outputs, which is the product's whole argument.
Colour and type
Deep green-black and teal on bone and pale sage, with one orchid pink used sparingly, set in IBM Plex.
Applications
Stationery, social, merchandise, conference artwork and app-store assets.
Tokens
Implementation tokens and an asset map, so the product interface and the brand cannot drift apart.
The identity is delivered and the product build runs against it. Vemro has not launched: no date, no secured domain and no Windows binary, and the Mac App Store route remains conditional.
Let's Work Together