Nasma
A refreshing brand identity for Nasma by Shef Lot — playful colour variants, clean logo system, and custom brand patterns.
Client
Shef Lot
Category
Branding
Services Used
Brand Identity, Logo Design, Brand Patterns, Stationery
Year
2024
Nasma needed an identity that felt fresh, approachable, and memorable — a brand that could carry personality without losing professionalism. The challenge was creating a flexible colour system that felt cohesive across all applications.
What We Built
Multi-variant logo system
Primary and secondary logos across four colour variants (green, yellow, blue, black) — plus icons and wordmarks for every use case.
Custom brand patterns
Original geometric pattern library built from the brand's visual language — for packaging, backgrounds, and digital applications.
Stationery and brand applications
Business cards, letterhead, and brand guidelines delivered with full animation files for the logo.
Nasma launched with a vibrant, versatile identity that stands out on shelves and screens alike. The multi-colour system gives the brand flexibility to show up differently across campaigns while maintaining immediate recognition.
Project Visuals
Let's Work Together