Client
IIQLIM
Services Used
Brand Strategy, Visual Identity, Brand Guidelines, Brand Applications
Year
2025
Disciplines
IIQLIM needed an identity that reads as premium and deliberate before any of its brands had launched, one that could sit above a fashion label and a commerce platform without competing with either.
What We Built
Brand strategy and positioning
Defining what IIQLIM stands for and how it differentiates in a saturated commerce market: the values, voice, and visual principles that everything else would be built on.
Visual identity system
Logo, colour palette, typography, and graphic language built around elegance and intentionality, designed to signal quality before a single product is seen.
Guidelines and applications
Brand guidelines, a brand pattern and icon set, stationery, business cards, letterhead and a logo animation.
IIQLIM has a complete, documented identity that its group website and every brand touchpoint are now built on.
Let's Work Together