Eskel
An identity for a lasting personal record
Eskel is a product for keeping a personal record - money, actions and the things worth remembering - and this is the identity it replaced an earlier one with.
Client
Zootric
Services Used
Brand Identity, Logo Design, Brand Guidelines, Print Design, Digital Assets
Year
2026
Disciplines
The previous identity was monochrome and generic: a U-mark, Inter, pills and a black app icon that could have belonged to anything. The brief was a record that feels lasting rather than disposable, warm enough to live with and quiet enough to read every day.
What We Built
The record mark
Two overlapping record forms, one open and one filled, tested against the previous U-mark at small sizes.
Colour and type
Deep brown-black with warm taupe, cream, clay peach and brick red; geometric headings over dense Public Sans.
Applications
Stationery, business cards, merchandise, conference artwork, app icons, email, slides and social.
Migration
A written path from the live product's old identity, plus tokens and a base stylesheet.
The identity is delivered with a migration plan for the live product. No domain has been acquired, no store name reserved, no trademark cleared and no app deployed; naming still needs native-speaker and trademark review.
Let's Work Together