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Performance Marketing

Paid Social Growth Campaign

A full-funnel paid campaign that turned ad spend into predictable revenue

A full-funnel paid social and search campaign that turned ad spend into predictable, trackable revenue.

577%ROI
-41%Cost per acquisition
67 daysPayback
Paid Social Growth Campaign

Client

Confidential - DTC brand

Category

Performance Marketing

Services Used

Paid Ads, CRO, Content

Year

2025

The Challenge

The brand was spending on ads with no clear line to revenue. Campaigns optimised for clicks, not customers, and reporting was a guess. They wanted predictable return and a funnel they could actually see.

Scope

What We Built

01

Full-funnel strategy

Built backward from the revenue goal across prospecting, retargeting and conversion.

02

Creative testing

A steady cadence of ad creative tested to find and scale the winners.

03

Conversion tracking

Clean attribution so every dollar of spend ties to a tracked outcome.

The funnel

From spend to return

Ad spend
Meta + Google
$33k
Clicks
Prospecting + retargeting
48k
Leads
Tracked to source
1,210
Revenue
Attributed in-quarter
$224k
The Result

The campaign turned a 33k ad budget into 224k in tracked revenue inside the quarter, at a cost per acquisition 41 percent lower than before, with a funnel the team can read at a glance.

By the numbers

The results

0%
ROI
-0%
Cost per acquisition
0 days
Payback
Gallery

Project Visuals

Paid Social Growth Campaign
Paid Social Growth Campaign
Paid Social Growth Campaign
Paid Social Growth Campaign

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