Blog.
Insights on branding, design, automation, and building things that matter.
How often should a business update its website?
Keep the content current all the time, review the whole site every 6 to 12 months, and redesign only when the foundation no longer fits the business.
websiteswebsite maintenanceredesignsmall business
3 Nov 2026
Zootric
What is the average lifespan of a website?
A website does not expire on a date. It lasts as long as it still fits the business, the people visiting it and the technology underneath.
websiteswebsite lifespanredesignsmall business
3 Nov 2026
Zootric
Should I refresh or redesign my website?
Refresh if the foundation still works, redesign if it no longer fits the business. Here is what each costs in time and risk, and a simple test to decide.
website redesignwebsite refreshweb designsmall business
3 Nov 2026
Zootric